How it all began

David from Saga Construction, approached us with a unique challenge: to market and sell what will be one of the most eco-friendly developments in the UK, and a rebrand from Saga Construction. He needed a marketing strategy that would highlight the project’s distinctiveness and engage buyers from the earliest stage. We designed a full end-to-end plan to guide the project from its initial concept right through to a successful sale and handover.Coppers Meadow, just outside Melton Mowbray, provided the perfect canvas. The 14 eco homes blend sustainability with luxury, combining refined architecture, high-spec finishes, and a calm, contemporary feel. Our strategy showcased these unique features to attract discerning buyers seeking modern rural living.

View Coppers Meadow

Our proposal

We design our approach in phases, ensuring every stage is coordinated and maximises results:

PHASE 1
Branding & Campaign Infrastructure

In this phase, we proposed building the full brand and marketing foundation required for the development. This included creating the development’s identity, rebranding Saga Construction into Green Dragon Homes, establishing site branding, and planning the entire campaign structure. We also outlined the strategic timeline, content trigger points, and the infrastructure for social, email and the dedicated landing page with an optimised sales funnel.

PHASE 2
Content Capture &
Pre-Launch Activity

We proposed capturing content throughout the build at pre-planned trigger points, producing a three-part documentary series, and launching early teaser activity on major property portals. This phase also included starting brochure development and initial merchandise design.

Coppers Meadow

Crafted, launched, and sold by Hortons

How it all began

Our proposal

PHASE 1Branding & Campaign Infrastructure

PHASE 2Content Capture & Pre-Launch Activity

PHASE 1
Branding & Campaign Infrastructure

PHASE 2
Content Capture &
Pre-Launch Activity