Our proposal

We design our approach in phases, ensuring every stage is coordinated and maximises results:

PHASE 1
Branding & Campaign Infrastructure

In this phase, we proposed building the full brand and marketing foundation required for the development. This included creating the development’s identity, rebranding Saga Construction into Green Dragon Homes, establishing site branding, and planning the entire campaign structure. We also outlined the strategic timeline, content trigger points, and the infrastructure for social, email and the dedicated landing page with an optimised sales funnel.

PHASE 2
Content Capture &
Pre-Launch Activity

We proposed capturing content throughout the build at pre-planned trigger points, producing a three-part documentary series, and launching early teaser activity on major property portals. This phase also included starting brochure development and initial merchandise design.

PHASE 3
Campaign Roll-Out & Launch Preparation

Our proposal outlined a staged release of social and email content using the captured footage and documentary material. We recommended finalising all printed assets, capturing final photography and videography, and preparing all required materials for the official launch event.

PHASE 4
Launch Event & Post-Launch Momentum

In the final phase, we proposed delivering a full launch event with a full dedicated team, catering, guided viewings and branded merchandise. We also outlined a post-launch email and social media campaign to maintain momentum, alongside working with a dedicated partner agent to support viewings, negotiations and sales progression through to completion.

Phase 1
Brand Creation & Campaign Infrastructure

A brand built from the landscape, the story, and the heart behind the development.

Phase 1 for Coppers Meadow focused on crafting a brand rooted in place, purpose and personality, while also building the strategic foundations for the full marketing campaign. Everything began on site, walking the land, understanding the vision, and discovering what made this development genuinely unique.

  • Brand discovery and research
  • Development brand creation 
  • Rebrand of Saga Construction
  • Full brand guidelines
  • Site branding
  • Build timeline planning
  • Content storyboarding
  • Social and email setup
  • Sales funnel landing page build

Brand discovery & research

Beginning where every strong brand should: at the source.

Our discovery phase began on-site at Coppers Meadow, exploring the landscape, layout and natural features that defined it. We spent time with David to understand his vision for the development and the story he wanted the brand to communicate. The surrounding greenery, the peaceful rural setting and the personal touch of Copper, the family dog, became defining influences. These early observations shaped the visual direction, tone and emotional identity of the project.

Logo Concepts and Visual Exploration

Turning the site’s story into a visual identity.

We began with exploratory sketching, using the textures of the landscape and the character of the development as inspiration. These explorations evolved into a series of refined logo concepts, each expressing a different interpretation of nature, craftsmanship and modern rural living at Coppers Meadow.